45 Nord, the 1st French network of project specialists on the industry of life sciences, has chosen Internethic to optimize the natural referencing of its Internet site, developed under eZpublish.

During the next trimester, numerous functional improvements have been attended to enable 45 Nord to create an extranet gateway of recruitments of freelance consultants and the management of successful and completely dynamic industrial missions.

The implemented competences

The optimization of the referencing of the Internet site of 45NORD was made in several steps:

The examination of the existing position

Analysis of the present positioning of the website : complete pre-examination and -control of the presence of the Internet site of 45NORD and its competitors in order to address its first balance sheet of its positioning in the research tools.

Optimization of natural referencing

All the way from achieved results, Internethic has proceeded in all the actions enabling the improvement of the natural referencing on the principal tools of the research of French speaking countries, in order to assume the initial, optimal positioning of the website of 45NORD. We can therefore quote:

- suggestions of the keywords or associations of the appropriate keywords,

- optimization of the HTML signs, titles and levels of the titles in the contents, description, keywords etc.,

- manual submission of the Internet site on 20 registers of names and appropriate search engines in respect to specific activities of 45NORD, intended to increase the popularity of the Internet site,

- assistance in the design of the editorial contents, especially on the level of the density of the keywords and internal creation of links between pages.

- report of the positioning of the website preceeding the measure of optimization. One second report in 3 months will be transmitted for the client in order to evaluate the results of the actions Internethic has taken

Coming soon

Internethic has equally highly recommended reduction of the Internet site platform on the functional layout. This operation, attended during this month, consists of developing the actual platform of the site into a more recent version of eZ publish, in order to correct certain problems of publishing and to enable 45NORD to benefit from the latest functional and security improvements of CMS Norvegian.

Useful information

Internet site: www.freelances-industrie.fr

Version : eZ publish 3.9.1 (initially 3.6.0)

Creation of the Internet site : Erellis

Hosting of the Internet site: Internethic

If you are interested in a service of referencing for your Internet site, do not hesitate to contact us.